Social media examples

A social media examples swipe file is a collection of real posts that outperformed their own account's typical numbers. We curated 1,980 examples across ten collections, covering X posts and threads, LinkedIn carousels, Instagram reels, YouTube videos and thumbnails, Substack posts and Notes, Pinterest pins and viral hooks.

X (Twitter), LinkedIn, Instagram, YouTube, Substack and Pinterest. Each platform has its own collection, because what works on a LinkedIn carousel does not transfer whole to a YouTube thumbnail.

They show how the post performed against that account's own median, not against the whole platform. That is deliberate: a post doing 5x its author's usual numbers tells you something a raw view count does not.

Most of the social collections read live posts, so the engagement on a card is what that post is doing now rather than what it did on the day it was saved. The screenshot collections say so on the card.

It is 1,673 proven opening lines for short-form video, filterable by emotion and hook style. There is no image on those cards because the phrase itself is the thing worth stealing.

Open the viral hooks collection and filter by the emotion you are trying to trigger. The strong ones make a specific promise or open a loop in under eight words, and almost none of them start with a greeting.

The thumbnails collection is the fastest way to see it: one readable idea, a face or an object at a size that survives a phone screen, and text that adds to the title rather than repeating it.

The carousels in this collection tend to open with the payoff on slide one and use the remaining slides to earn it. Filter the collection by creator to see how a single account's format evolved.

Study the hook, the structure and the pacing, then write your own. Reposting someone else's words is plagiarism, and the numbers on the card came from that person's audience rather than yours.

Continuously, and the live collections update themselves. The engagement figures move on their own because they are read from the platforms at request time.

Working creators, writers and founders. The creator is named on every card with a link to the original post, so you can see it in context and follow them if the account is worth following.

Yes. Every collection is open to everyone, with no account and nothing to buy.